How this media platform and netflix covers us brut.

something very insane below 🔥..!!
You guys know that when it comes to simple platform like NETFLIX how many times have you guys gone there and just browsed and not actually clicked on something ALMOST ALL THE TIME! it’s designed to keep you on based on what you normally view on NETFLIX.
The thumbnail how shown for you for the same movie could be different for you and for me, so if I watch a lot of romantic stuff like movie the thumbnail for an action movie will be romantic scene so, this an algorithm that has figure out how to keep you engaged.

this makes you here engaged and staying on that platform even if you don’t watch a show every single social media platform and algorithm is designed to do that .
NO doubt NETFLIX create its own eco system from the starting sound to UI interface but you guys just staying for hours or as long as you can ..

Here’s in a simplified way how this OTT (OVER-THE-TOP) platforms use complex algorithms to enhance user experience and engagement.

User Behavior Analysis: The algorithm tracks user interactions such as viewing history, ratings, searches, and watch time. It learns from these behaviors to understand individual preferences and interests.

Content Metadata: Each piece of content is tagged with metadata such as genre, cast, director, release year, and viewer ratings. The algorithm uses this metadata to categorize and recommend content based on user preferences.

Collaborative Filtering: This technique compares the preferences of similar users to generate recommendations. If users with similar viewing habits enjoy a particular show, the algorithm may recommend it to others with similar tastes.

Content Similarity: The algorithm identifies similarities between different titles based on factors like genre, theme, storyline, and viewer ratings. If a user enjoys a specific type of content, the algorithm suggests similar titles.

Trending and Popularity: The algorithm considers trending and popular content to recommend shows and movies that are currently popular among a broader audience.

Overall, OTT platform algorithms strive to deliver personalized recommendations that keep users engaged and satisfied, ultimately leading to increased retention and loyalty.